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| LeRoux, Matthew N.; Schmit, Todd M.; Roth, Monika; Streeter, Deborah H.. |
| An investigation of the relative costs and benefits of marketing channels used by typical smallscale diversified vegetable crop producers is conducted. Using case study evidence from four small farms in Central New York, this study compares the performance of wholesale and direct marketing channels, including how the factors of risk, owner and paid labor, price, lifestyle preferences, and sales volume interact to impact optimal market channel selection. Given the highly perishable nature of the crops grown, along with the risks and potential sales volume of particular channels, a combination of different marketing channels is needed to maximize overall firm performance. Accordingly, a ranking system is developed to summarize the major firm-specific factors... |
| Tipo: Working or Discussion Paper |
Palavras-chave: Local food; Marketing; Wholesale; Direct; Marketing channels; Economic evaluation; Agribusiness; Community/Rural/Urban Development; Crop Production/Industries; Demand and Price Analysis; Production Economics. |
| Ano: 2009 |
URL: http://purl.umn.edu/49006 |
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| Mendes, Luciene Nascimento; Silva, Jearbes Alexandre da; Favero, Luiz Andrea. |
| The national market for FLV (fruits, legumes and vegetables) has grown significantly in recent years. However, due to the high perishability of these products, their quality is subject to appropriate processes of standardization, selection, classification, packaging and transportation to avoid losses, which are high. This requires a complete harmony between the players/agents in this market to offer the consumer high quality products with speed and efficiency. Since the producers rarely perform these procedures, it is up to the segments, such as the wholesale segment, represented by CEASAs and wholesaler companies. Thus, this study sought to analyze the systems of two marketing wholesaler companies of fruits, legumes and vegetables in the metropolitan area... |
| Tipo: Journal Article |
Palavras-chave: Supply Chain Management; Transaction Cost Economics; Wholesale; Agribusiness; Agricultural Finance; Industrial Organization. |
| Ano: 2009 |
URL: http://purl.umn.edu/90696 |
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| Lusk, Jayson L.; Marsh, Thomas L.. |
| This study quantifies the differential in demand between different USDA quality grades of beef and the interaction between quality graded beef and other meats. We provide estimates of meat retailer own and cross price demand elasticities for USDA Choice and Select boxed beef. Results indicate that meat retailers have more elastic demand for lower quality graded beef. Seasonal analysis indicates demand for both beef quality grades becomes highly price inelastic during the summer "cook-out" months. The two beef quality grades are strong substitutes during the fall and winter. However, Select beef is not a substitute for Choice beef in the spring and summer. |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Beef; Chicken; Demand; Pork; Quality; USDA Choice; USDA Select; Wholesale; Demand and Price Analysis. |
| Ano: 2000 |
URL: http://purl.umn.edu/36409 |
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